FAQs



  • What are the Florida Public Relations Association (FPRA) Local Image Awards?

    The Florida Public Relations Association (FPRA) Local Image Awards competition is conducted annually by Local Chapters of FPRA to recognize outstanding public relations programs and to encourage and promote the development of public relations professionalism in the Chapter’s area.

    Simply put, the Image Awards are the yardstick for measuring your work against industry peers.

  • What is the difference between the Local Image Awards and Golden Image Awards?

    FPRA has two levels of award competitions. Local Image Awards competitions are conducted at the chapter level. Generally, members will enter their home chapter’s competition, but members can also enter other chapter’s Local Image Awards programs. Non-members can also enter the Local Image Awards programs. The Golden Image Award Competition is statewide. The Golden Image Awards have become a standard of public relations excellence in the state of Florida. Winners demonstrate the very best examples of innovation, planning and design. Awards are presented at the Golden Image Awards banquet at the FPRA Annual Conference. Entries are accepted from members throughout the state and beyond, and from non-members.

  • Why should I enter the competition?

    The effort and labor of entering the competition is nothing compared to the satisfaction and pride of winning an award. Receiving an Image Award for your annual report, grand opening ceremony, PSA, or website is something that will be attributed to you for years to come. In addition to being a means for public recognition, Image Awards promotes professionalism in our industry.

  • What are the categories for the Local Image Awards? Is there a limit to the number of entries I can submit?

    There are four award divisions: Division A is for PR programs; Division B is for printed tools; Division C is for digital tools; and Division D is for student projects. Within each division, there are up to 13 specific categories, plus the catch-all “other” category. All entries must be entered under the most appropriate category. Judges reserve the right to move any entry into another category. You may submit as many different entries as you like; however, a single entry may not be entered in more than one division/category.

  • What materials should I include with my entry?

    This is entirely up to the individual. Choose materials that support your summary and offer a glimpse of what your event, campaign or project entailed. The supplemental materials reflect 30% of the entry’s score, as it will only be seen if your two-page summary meets the judging standards. The two-page summary however, reflects 70% of the entrant’s score.

  • Is there a special format for the two-page summary?

    Yes, the two-page summary must address five key areas: research/situation analysis, objectives, implementation, evaluation and budget. When it comes to judging, the two-page summary is the most important piece of the entry. Remember it reflects 70% of your score! Additionally, the summery must be created in Word using Times New Roman font. Type size must be a minimum of ten-point, double spaced, with a one inch margin.

  • What awards am I eligible for and can I win more than one?

    At the Local Image Award competition, three types of awards can be presented in each division/category. You are eligible to win in as many categories as you enter.

    Award of Distinction: May be presented to all entries that meet the criteria of excellence set by the panel of judges. (More than one can be given in each category)

    Image Award: May be presented to the top-scoring entry in each category, provided it meets the predetermined criteria of excellence. (This is a discretionary award – doesn’t have to be given at all)

    Judges’ Award: May be presented to an outstanding entry that achieves maximum results while using a minimum amount of money. (More than one can be given in each category, and it’s a discretionary award – doesn’t have to be given at all)

    The awards ceremony will conclude with the presentation of four awards which may be given to the best “Image Award” winner in each division:

    • Grand All Image Award (Division A)
    • Grand Image Award for Best Printed Tool (Division B)
    • Grand Image Award for Best Digital Tool (Division C)
    • Grand Image Award for Best Student Project (Division D)
  • Does it cost anything to enter?

    Yes. FPRA members receive a discount on entries. Each Chapter sets their own entry fees.

  • Who am I competing against for the Image Awards?

    Your Local Image Awards competition is usually comprised of entries submitted by fellow chapter members and other groups in your community, although entries from other areas are accepted.

  • Who is judging my entry?

    Judges for the local competition are qualified, experienced, and accomplished PR professionals. Chapters will exchange entries with another chapter for judging purposes.

    Judges must have achieved APR

    Accreditation and have previously won an Image Award.

  • If I don’t succeed in the local competition, can I still enter on the state level?

    Absolutely! We strongly urge you to enter both the Local Image and Golden Image Awards. The Local Image Awards provide FPRA members with an opportunity to receive valuable feedback on their entries and make adjustments based on that feedback. Consider the Local Image Awards as a chance at recognition among your local peers and a “practice session,” of sorts, for the statewide Golden Image Awards.

  • If I win on the local level, can I use the same entry for the state competition?

    Absolutely! We strongly urge you to enter both the Local Image and Golden Image Awards. The Local Image Awards provide FPRA members with an opportunity to receive valuable feedback on their entries and make adjustments based on that feedback. Consider the Local Image Awards as a chance at recognition among your local peers and a “practice session,” of sorts, for the statewide Golden Image Awards.

  • When and where is my entry due?

    Please visit www.fpraimage.org to find more information about deadlines. This information will vary per chapter and can be found on the Chapter Entry Forms.

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