FAQs



  • What are the Florida Public Relations Association (FPRA) Golden Image and Image Awards?

    The Florida Public Relations Association (FPRA) Golden Image Awards is a statewide competition that recognizes excellence in public relations excellence in the state of Florida. Winners demonstrate the very best examples of innovation, planning and design. Awards are presented at the Golden Image Awards banquet at the FPRA Annual Conference. Entries are accepted from members and non-members throughout the state and beyond.

    Held prior to the Golden Image Awards, local Image Awards competitions are conducted annually by local chapters of FPRA to recognize outstanding public relations programs in the Chapter's area and to encourage and promote the development of public relations professionalism.

    Simply put, the FPRA Golden Image and Image Awards are the yardsticks for measuring your work against industry peers.

  • What is the difference between the Image Awards and Golden Image Awards?

    FPRA has two levels of award competitions. Image Awards competitions are conducted at the chapter level. Generally, members will enter their home chapter’s competition, but members can also enter other chapters' Image Awards competitions. Non-members can also enter the Image Awards programs. The Golden Image Awards competition is statewide. The Golden Image Awards have become a standard of public relations excellence in the state of Florida. Winners demonstrate the very best examples of innovation, planning and design. Awards are presented at the Golden Image Awards banquet at the FPRA Annual Conference. Entries are accepted from members throughout the state and beyond, and from non-members.

  • Why should I enter the competition?

    The effort of entering the competition is nothing compared to the satisfaction and pride of winning an award. Receiving a Golden Image or Image Award for your annual report, grand opening ceremony, PSA or website is something that will be attributed to you for years to come. In addition to being a means for public recognition, Golden Image and Image Awards promote professionalism in our industry.

  • What are the categories for the Image Awards? Is there a limit to the number of entries I can submit?

    There are four award divisions: Division A is for public relations programs; Division B is for collateral of public relations; Division C is for digital tools of public relations; and Division D is for student projects in public relations. Within each division, there are up to 12 specific categories, plus the catch-all “other” category. All entries must be entered under the most appropriate category. Judges reserve the right to move any entry into another category. You may submit as many different entries as you like; however, a single entry may not be entered in more than one division/category.

  • What materials should I include with my entry?

    The supplemental materials make up 30% of the entry’s score. Choose materials that support the information provided in your summary and show what your campaign or project entailed. The two-page summary reflects 70% of the entry’s score.

  • Is there a required format for the two-page summary?

    Yes, the two-page summary must address five key areas: research/situation analysis, planning, implementation, evaluation and budget. When it comes to judging, the two-page summary is the most important piece of the entry. Remember it reflects 70% of your score! Additionally, the summery must be created in Word using Times New Roman font. Type size must be a minimum of ten-point with 1.5 line spacing and .75 inch margins.

  • What awards am I eligible for and can I win more than one?

    At the local Image Award competition, three types of awards may be presented in each division/category. You are eligible to win in as many categories as you enter.

    Award of Distinction: May be presented to all entries that meet a set criteria of excellence. More than one may be awarded in each category.

    Image Award: May be presented to the top-scoring entry in each category, provided it meets the predetermined criteria of excellence. This is a discretionary award; only one is presented in each category and it may not be presented at all.

    Judges’ Award: May be presented to outstanding entries that achieve maximum return on investment. This is a discretionary award. More than one may be presented in each category, or none may be presented.

    The awards ceremony will conclude with the presentation of four discretionary awards which may be presented to the best “Image Award” winner in each division, if they meets the predetermined criteria of grand excellence:

    • Grand All Image Award (Division A)
    • Grand Image Award (Division B)
    • Grand Image Award (Division C)
    • Grand Image Award (Division D)
  • What is the cost to enter?

    Yes. Each Chapter sets their own entry fees for the local Image Awards. Golden Image entry fees are set by the Association. FPRA members receive a discount on entries.

  • Who am I competing against for the Image Awards?

    Image Awards competitions are usually comprised of entries submitted by fellow chapter members and other groups in your community, although entries from other areas are accepted.

  • Who is judging my entry?

    Judges for the Image Awards competition are qualified, experienced and accomplished PR professionals. Judges must have achieved the Accreditation in Public Relations (APR) designation and/or have previously won an Image Award. Chapters exchange entries with another chapter for judging, so entries are not judged within their own chapter.

  • If I don’t succeed in the local competition, can I still enter on the state level?

    Absolutely! We strongly urge you to enter both the Image Awards and the Golden Image Awards. The Image Awards competition provides entrants with an opportunity to receive valuable feedback on their entries and make adjustments based on that feedback before submitting them for Golden Image, but entering the Image Awards is not a requirement for entering Golden Image.

  • If I win on the local level, can I use the same entry for the state competition?

    Absolutely! We strongly urge you to enter both the Image Awards and the Golden Image Awards competitions. The Image Awards competitions provide entrants with an opportunity to receive valuable feedback on their entries and make adjustments based on that feedback, if needed, before entering Golden Image. Consider the local Image Awards as a chance at recognition among your local peers and a “practice session” for the statewide Golden Image Awards.

  • When and where is my entry due?

    Please visit www.fpraimage.org to find more information about deadlines. This information will vary by chapter and can be found on the Chapter Entry Forms.

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